“ゴディバのパッケージの女子仕様を見て感じたのは、女性から男性への愛情表現としてのバレンタインデーの崩壊である。それが贈り物という形を取ろうとも購入者である女性が、「これを手に入れた」という特権感を得て自らを喜ばせるためにあり、贈る相手のためではないのではないか、ということ。
「そんなの当たり前じゃん」という女子の声が聞こえそうだが、ではメーカー及びデザイナーはどうものを作ればいいのだろう。”
これ、誰がデザインしたの？ : バレンタインチョコレート考 (via kogumarecord)

Notes

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